A private clinic in Tashkent
A private clinic: cost per lead down 41%
Rebuilding paid social in healthcare.
By the numbers
- Cost per lead
- 9500056050%
Iyn 2025 – Mar 2026
Source: [mijoz] Meta Ads Manager hisoboti
Problem
The clinic spent a meaningful monthly budget on ads, but cost per lead was high and quality low.
Approach
We segmented the audience by service line, A/B tested creatives and simplified the form.
Result
Over nine months cost per lead fell 41% and the share of qualified leads doubled.